Founder-led business support for Singapore SMEs

Give Leon the work you keep putting off.

Research, follow-ups, admin, reporting and messy operational tasks, handled by Leon and his AI-assisted operations team.

You send the task. GoodOffice gets it done. Leon owns the outcome.

No complicated brief required. Start with a voice note, email, screenshot or one unfinished task.

Singapore-basedFounder-ledReal teamClear estimatesOne accountable owner
IncomingTue 10:14

“Can you clean this spreadsheet, find what’s missing and give me a summary by Friday?”

Reviewed by Leon
Estimated work2 hours
DeliveryThursday, 4pm
Need from youLatest sales export
Completed
Thu 3:42pm
  • Spreadsheet cleaned
  • 14 missing records flagged
  • Management summary attached

Explaining the work should not become another job.

You probably have work that has been sitting for weeks.

Not because it is especially difficult. Because finding someone, explaining the context, checking their work and correcting the mistakes feels like another project.

GoodOffice gives you one place to send it.

01

It’s still in your head

The work never became a proper brief, so nobody else can start.

02

You’re managing the helper

You spend more time explaining, checking and following up than the task should take.

03

Every solution is another tool

The software is cheap, but you still have to configure it, operate it and fix the exceptions.

How it works

Send it messy. We’ll make it workable.

  1. 01

    Send the task

    Forward an email, record a voice note, upload a document or describe what is stuck.

  2. 02

    Leon reviews it

    We clarify what a good completed result looks like and identify anything we need from you.

  3. 03

    You approve the estimate

    You see the expected effort, turnaround and any important boundaries before substantial work begins.

  4. 04

    GoodOffice handles it

    Our team and AI-assisted systems complete the routine production. Leon remains accountable for quality and exceptions.

You do not need to know which service to buy before contacting us.

Transparent estimates

See where the hours go.

Every task is estimated from the actual work involved: gathering the information, cleaning it up, doing the task, handling problems and checking the result.

We won't go over the agreed maximum without asking.

Illustrative example

Monthly financial report

Getting the files you shared0.75h
Cleaning up the information1.50h
Matching things up1.50h
Doing the work0.75h
Checking the work0.50h
Estimated total5.00h
Estimated priceS$100
Maximum without asking youS$100

This is an illustrative example. Actual estimates depend on your specific inputs and are confirmed by Leon before work begins.

What can I actually give GoodOffice?

Start with work that is repetitive, overdue, messy or taking up more attention than it deserves.

Research

Compare these five vendors and recommend the best two.

Follow-ups

Follow up with everyone who has not replied and tell me who needs my attention.

CRM administration

Update our CRM from these WhatsApp conversations and meeting notes.

Reporting

Turn these spreadsheets into a clean weekly management summary.

Document organisation

Rename, categorise and check these files against our document checklist.

Proposal preparation

Prepare the proposal using our approved prices and previous template.

Finance administration

Update the outstanding-payment list and prepare the follow-up messages for approval.

Process cleanup

This recurring admin process is messy. Help me make it repeatable, then run it.

Not sure where it fits?

Send it anyway. If it is outside our scope, we will tell you before starting.

Estimate a task
Leon Lee, Founder of GoodOffice
Why is a founder reviewing admin work?

Because the hardest part is rarely the task.

The difficult part is understanding an incomplete instruction, finding the missing context and turning it into work another person or system can reliably complete.

I’m Leon Lee, founder of Connective Labs and GoodOffice.

I spent six years in the United States, including building a venture-backed startup in Silicon Valley, before returning to Singapore to help SMEs use AI practically.

I’m personally overseeing our first customers because I want to build GoodOffice around the work business owners actually need handled, not what another software company thinks they need.

You will speak with me at the start. Our team and AI systems may perform the routine production, but I remain accountable for the work.

  • Built and deployed business systems across multiple SME industries
  • Former Silicon Valley venture-backed founder
  • Speaker on applied AI and business at NUS, SMU and SGInnovate
  • Singapore-based team
  • Founder of Connective Labs

Founder-led does not mean founder-dependent.

Leon reviews the request, sets the standard and owns the exception. GoodOffice’s team and AI-assisted systems handle routine production behind the scenes.

Leon

  • Understands the request
  • Defines what “done” means
  • Handles ambiguity and exceptions
  • Remains accountable

GoodOffice team

  • Performs recurring execution
  • Maintains task history
  • Follows documented operating rules
  • Keeps work moving when someone is unavailable

AI-assisted delivery

  • Speeds up research and production
  • Organises information
  • Applies repeatable rules
  • Reduces the cost of routine work

You are hiring GoodOffice. Leon is personally leading the service.

Never wonder whether the work disappeared.

Every accepted task has a visible owner, status and history. If something needs your decision, we surface it. If it does not, we keep working.

GoodOffice workspace · This week
5 tasks
  • Received
    Vendor comparison for CRM
    Tue
  • Reviewing
    Weekly management summary
    Est. 2h
  • Waiting for you
    Approve estimate: proposal draft
    Blocker
  • In progress
    Clean supplier spreadsheet
    Thu 4pm
  • Completed
    Follow-ups to unpaid invoices
    Fri 11am

Start with 10 managed hours.

Use your prepaid balance across approved GoodOffice tasks. Leon remains accountable but may assign routine production to the GoodOffice team and AI-assisted systems.

Purchasing hours does not automatically mean every submitted request is accepted. We confirm scope and suitability before starting.

GoodOffice 10
S$200for 10 managed hours

S$20 per managed hour. Paid upfront as a prepaid block.

  • Leon figures out what you need
  • Clear estimate before we start
  • GoodOffice team does the work
  • AI helps with the routine parts
  • Quality check and handling problems
  • See exactly where your hours went
  • No employee to hire or manage
  • No complicated software setup

Not another login. Not another employee to manage.

Not a VA marketplace

You do not interview, hire and supervise an individual worker.

Not a SaaS subscription

You do not receive a login and get left to configure the solution yourself.

Not unlimited consulting

Strategic advisory and complex professional work are scoped separately.

Not anonymous outsourcing

You know who is accountable and can see what is happening.

GoodOffice is managed work, delivered by a real team, with one person accountable.

Questions

A few things people ask.

What is the one task you wish someone would just handle?

Send it to Leon. You do not need to turn it into a perfect brief first.

We will review it and respond within one business day.